Strategy is the science and art of concentrating resources for cost-effective leverage in brand and product promotion. The execution of a creative marketing plan is recognizing that you are at war with your competitors. It requires innovative tactics and superior execution. A successful campaign can lead to total victory over your competition - leaving all of the spoils of profit and security for your company's future.ng Strategy

 

The Brand is The Boss - Strong visual presence is the key to building a brand. We have honed our skills in the competitive consumer goods marketplace where buying decisions are made in a fraction of a second. This highly competitive arena has evolved our design approach to emphasize the most essential elements.

Corporate Personality - Is the extension of a good Corporate Identity process. Building a strong, positive image that is conveyed with consistency and high quality materials is fundamental to this process. Adding a human touch and personality to the corporate image is a specialty that we have refined.

Phantom Advertising - Discover how our Phantom Advertising offers a low cost method of creating a presence in your marketplace that delivers proven results.

Dual Development - Our refined process flow where we can efficiently co-develop the print catalog along with the online catalog and secure site systems.

3 Dimensional Direct - Our out-of-the-box approach to direct-mail advertising. We have developed proven results with our Lumpy and Rapid-Response mailing programs.

Free Press - Is our process of utilizing existing channels of free and low cost promotional resources - specific to your industry. This process includes conventional publicist and public relations communications and resources most agencies will not pursue due to constraints in commission structures.

Applied Imagination - Our marketing plans and promotional devices are built under one guiding principle: Increase business activity for our customers. Persuasive designs produced cost effectively will remain our prime tenant. The net result of this approach is more sales for our customers. We do not design for ourselves or for the sake of awards. This is what we mean by Applied Imagination.